Reading Kaliko Kahoonei’s blog, you find an individual who cares deeply about the sport of SUP and is worried about its future.  We talk with him about a recent post “The SUP Industry Exposed” and the quick deterioration of SUP racing, especially the Pacific Paddle Games in California which Kaliko has attended the last four years.  Kaliko also discusses the business of SUP in general and gives vivid details of a regional SUP trade show where scores of new companies exhibited to get a piece of the hot stand up paddle market, but few showed up to buy.

We also talk with Kaliko about his roots in Hawaii and the epic watermen he watched growing up, to include his father.